Chloe G. Shepherd

Experience

Experience Diver8ent & Chloe G. Shepherd

Previous Clients 

Advanced Healthcare Management Associates, Amazon, Bolton Hill Apartments, Berman & Killeen - Forensic Psychology, Burning River Adventures, City of Los Angeles, Custom Wedding Websites, Elevate + Evolve, Flynn Environmental, Funari New York, Independent Lifestyle Solutions, Irreverent Greetings, Jablab Audio Visual, JB Savren Law, MH Eye Care, Psych Solutions Inc, R5 Chicago, Reinvent Communications, Robinson Lawn & Garden Center, Sally Fabulous, Spacelabs, The Grey Colt, The Roswell Universe, Uptown Jazz Festival, Webb Devlam, Woodword Design Studios

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Work

Diver8ent, LLC

Freelance Consulting, Web Development, Design & Strategy
Oct 2012 - Present

Collaborate with small to medium-sized businesses on web development and design projects while streamlining business operations and developing digital marketing strategies.

  • Delivered a full e-commerce return on investment within 90 days of launch by leveraging social media platforms to target high value & repeat customers

  • Increased client profits 36% by fully automating repeat monthly customer billing process

  • Maximized clients’ selling potential by opening up new revenue streams including B2B & wholesale 

MH Eye Care

Web Development, Design & Digital Marketing
Dec 2017 - Present

Developed a sophisticated yet easy-to-use e-commerce website to increase long-term profits, communicate relevant sales promotions more-effectively & streamline day-to-day operations.

  • Designed & implemented a new, internally manageable, e-commerce website that increased gross online sales by 193% within the first 6 months of launch

  • Increased customer retention and repeat transaction frequency with incentivized account creation and specifically targeted sales promotions

  • Migrated 20+ yrs. of outdated data into a powerful ERP to better track and manage inventory, forecast future sales trends & reduce overall operating costs

JCAV Audio Visual, LLC

Co-Founder & COO
Sep 2015 - Jun 2018

Recognized new business opportunities in under-served markets and provided cost-effective technology solutions for small to medium-sized research facilities & independent moderators.

  • Utilized hardware and software technologies to facilitate market research in a variety of settings; including live streaming in-home interviews, shop-a-longs & participant video diaries

  • Translated client research objectives into multi-dimensional solutions to achieve project goals

  • Oversaw new business, product development, account/project management & sales

Razorfish, Chicago

Senior Quality Analyst, Technology Production
Jun 2013 - May 2015

Worked in conjunction with tech by providing quality control, and served as the liaison, coordinating and communicating project statuses with account management.

  • Ensured all client deliverables met full creative, functional & user-experience requirements

  • Responsible for managing multiple development teams, production timelines & build schedules

  • Designed integration, acceptance & regression testing scripts to evaluate code for deployment

 

Smarts

Tech Elevator

.NET (C#) Web App Development
Summer 2018 CohorT

Columbia College Chicago

BA, Marketing Communications
Class of 2013

 

Skills

  • Adobe Design Suite, G Suite, iWork

  • HTML, CSS, JavaScript, MS SQL, Bootstrap/jQuery, BitBucket, GitHub

  • Squarespace, BigCommerce, WordPress

  • Facebook, Instagram, MailChimp, Pinterest

  • Google Analytics, AdWords, MyBusiness

  • Quickbooks, Atlassian Jira, Trello, Ustream, Vimeo