Chloe G. Shepherd

Experience

Experience Diver8ent & Chloe G. Shepherd

Previous Clients 

Advanced Healthcare Management Associates, Amazon, Bolton Hill Apartments, Berman & Killeen - Forensic Psychology, Burning River Adventures, City of Los Angeles, Custom Wedding Websites, Cutest Coops, Danny Vegh’s, Elevate + Evolve, Flynn Environmental, Funari New York, IBSolution / IBS Formula, Independent Lifestyle Solutions, Irreverent Greetings, Jablab Audio Visual, MH Eye Care, North Florida Medical Associates, R5 Chicago, Reinvent Communications, Sally Fabulous, Spacelabs, The Grey Colt, The Roswell Universe, Uptown Jazz Festival, Webb Devlam, Woodword Design Studios


Work

Diver8ent, LLC.

Web Development, Creative & Strategy
Oct 2012 - PRESENT

Provide start-ups and small to medium-sized businesses result-driven web development, strategy, and creative services, and help streamline business operations.

  • Delivered e-commerce ROI in 90 days by leveraging social media to target high-value and repeat customers

  • Cut expenses 36% annually by fully automating monthly customer billing 

  • Maximized selling potential by opening up new revenue streams, including B2B and wholesale 

SKYCATCHFIRE

Jun 2022 - aug 2023

Cutest Coops, LLC.

Head of Technology & Creative
APR 2019 - Feb 2022

From idea to start-up, and through expansion, helped a chicken coop owner test her viability in a niche market and expand as her business needs grew in the first three years. 

  • Solution architect responsible for managing multiple third-party vendors, manufacturers, and offshore teams

  • Created custom product variant solutions in SS and Shopify, previously limited by platform functionality

  • Significantly reduced the COS by translating a labor-intensive purchase process into a streamlined digital experience

MH Eye Care, Inc.

Web Development, Design & Digital Marketing
Dec 2017 - july 2019

Designed and implemented a sophisticated yet internally manageable e-commerce website to increase long-term profits overall. Gross online sales went up 193% in the first six months. 

  • Increased customer retention and repeat transaction frequency with incentivized account creation and specifically-targeted sales promotions

  • Migrated 20+ yrs. of outdated data into a robust cloud-based ERP to more accurately manage and track inventory, forecast future sales trends, and reduce operating costs

JCAV Audio Visual

Co-Founder & COO
Sep 2015 - Jun 2018

Recognized new business opportunities in under-served markets and provided adaptive and cost-effective solutions for market research companies.

  • Created specialized combinations of hardware, software, and web-based solutions to facilitate market research in traditional and unique settings

  • Translated client research objectives into multi-dimensional solutions to achieve project/research goals

Razorfish, Chicago

Senior Quality Analyst, Technology Production
Jun 2013 - May 2015

Supported development teams by providing quality control and serving as the cross-departmental liaison, coordinating and communicating project statuses. 

  • Responsible for managing multiple dev teams, production timelines, and build schedules  

  • Ensured all deliverables met full creative, functional, and user-experience requirements 

  • Designed integration, acceptance, and regression tests to evaluate code for deployment

 

Smarts

Tech Elevator

.NET (C#) Web App Development
Summer 2018 CohorT

Columbia College Chicago

BA, Marketing Communications
Class of 2013

 

Skills

  • HTML, CSS/SASS, JavaScript, SQL, Bootstrap/jQuery

  • Shopify (+Liquid), Squarespace, BigCommerce (+Stencil), WP

  • JIRA, GitHub, G Suite, Zapier, Hubspot, Dropbox, Box, BitBucket, Basecamp

  • Adobe Design Suite, Ustream (IBM), Vimeo, Stripe, Webmaster Tools, Canva, ConstantContact, MailChimp, Facebook, Instagram, Pinterest, Quickbooks


Please note that Diver8ent, LLC. is not responsible for updates or changes post-project completion